TURNING OVER A NEW LEAF
According to Webster (actually, dictionary.com; sorry Mr. Webster, your pages are getting dusty on my shelf), this “phrase of turn” means start to act or behave in a better or more responsible way. Its synonyms include
improve, make a fresh start, and change for the better.
I could not have chosen a better name for my business ten years ago when I was getting started. I was personally making a fresh start as an entrepreneur and Professional Organizer, and my overarching goal was- and still is- to help others make changes for the better, and to help my clients improve their personal and business processes & systems.
From time to time, people will ask if I know about Turning Leaf Winery in California, and comment about the similarity of our names. I certainly did my research and ensured my business name was not already taken, and I had no concerns about prospective clients getting confused between our businesses or mistaking one for the other! When recently skimming their website, I found it interesting, however, that there were some similarities in the language we both use, despite our two very distinct companies and industries. Their Brand Story includes the words hands-on approach, top quality, and guidance. These are certainly words that describe my values and my services.
I still recall how I struggled with making the decision on a business name. I can now say it was worth the time, effort, and energy I expended to identify the “perfect” name. After all these years, Turn Leaf still resonates for me, and the meaning behind the name could not be more accurate.